“The most memorable were ‘The Destroyer’ Remo Williams series that had explosions, scary dudes with guns, exotic animals told a story on the cover,” he recalls. He also found creative inspiration in the sensational paperback covers of Western, spy and secret-agent novels his father voraciously read. “I don’t think I was very good at coloring in the lines, so I often just drew my own stuff,” he recalls. He exhibited artistic sensibilities early on. “The biggest thing between the ‘80s and now is the technology to create a dynamic posable robot ball joints so you can put them in very intricate poses they’re more humanoid characters,” he says.Īs a kid, Archer watched the original “Transformers” series and loved “G.I. The latest installment, “Bumblebee,” is in theaters Dec.
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One of his most recognizable toy lines is the Transformers brand, which he helped refresh from the original 1980s film and TV show for the 2007 movie reboot and its subsequent sequels. Joe,” “Batman” and “Star Wars: Episode I.” Now, he does part-time freelance illustrating and toy strategizing projects for various companies while raising his young family in Canton. From January 1995 until May 2013, Archer worked as a toy designer for Hasbro, developing toy lines from popular movies and TV series like “G.I. “Every year or year and a half you want to refresh it, bring newness to it to invigorate the imagination of play,” he says.
Next C anton native Aaron Archer says the toy industry is like the fashion industry.